Kelly Mason, Manager of Content and Creative at Lulu & Georgia adds,“This collection doesn’t need much in the way of decoration-we wanted to pair sculptural with architectural, meaning everything is a statement and everything serves a purpose. "Sophistication with a playful note-just in time for spring,” says Lulu & Georgia founder Sara Sugarman Brenner of the pieces. The collection evokes the same kind of fresh energy that comes with a new season. In the Soft Deco collection, the brand's Spring 2021 line, sculptural forms and rich textures combine to create the chic version of 80s design you always wish existed (pure style without the jazzy prints and bad hairdos, that is). While I don’t exactly know what it means to be a “pro,” I enjoy the learning process and am thrilled to be doing something I’m passionate about.Sophisticated silhouettes, muted colors, and rounded edges: The 80s influence on Lulu & Georgia's newest line is clear-but it's a far cry from the more, er, questionable style elements of the era. Whether it was taking me around the world to Thailand and Europe to source product, or connecting me with interior designers and industry leaders who have mentored me, I’ve learned so much in such a short amount of time in large part because of how much he’s exposed me to. My father, George (for whom Georgia is named), has taught me more than anyone. In fact, I recently got married on one of his antique Turkish rugs. I admired his fabulous home and the items he collected, some of which are in my home today. His love for design and his passion and knowledge of rugs inspired me. My grandfather, Lou (for whom Lulu is named), started my family’s rug business in 1955. When I was older and living abroad, I would walk by rug shops and the smell would remind me of home. I remember playing in the stack of rugs and being overcome with the smell. As a child, I spent summers at my family’s business, Decorative Carpets. I grew up around design, so it was always a backdrop to my life. We were thrilled to have the chance to get the skinny on how Lulu & Georgia has made its climb to the top of the industry-right alongside its fearless President and founder. The marriage of those skills combined with her family’s handed-down knowledge has served as the building blocks for Sara’s wildly successful business. and O Magazine, Sara has learned valuable lessons about leading a team and running a business effectively. Today, Sara carries on the tradition by providing quality-made products and continues to maintain crucial relationships with vendors from around the world, in addition to those right here in the U.S. In addition to inspiring her day-to-day design choices, Sara’s family also has influenced the processes she adopted in order to run a successful company all her own. Her grandfather, Lou, and father, George-men for whom her company, Lulu & Georgia, is named-inspired Sara to break into the design industry, and taught her everything she needed to know in order to craft a brand built around unique, authentic products. Having grown up around her family’s business Decorative Carpets, design has always been a big part of Sara Sugarman’s life. Because no one should miss out on these women or their advice. As we get ready to celebrate Career Contessa's anniversary (mid-October!), we've decided to revisit some of our favorite interviews from the past three years.
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